Well to all the newbies who want to break into the
publishing field. Here is a little heads up for you— you've made the right
choice!
But you are unsure in what area you want to land your feet
in. Well not to worry because I've got you covered.
“To write is human, to edit
is divine.”-Stephen King
Editorial is without a doubt the most competitive area of
publishing in terms of entry-level roles. This is where the publishing process
really begins. The role consists of commissioning new work or buying
manuscripts; all the while making sure that they get through production. As an
Editor you will most likely be frequenting meetings with authors and literary
agents and thus without a doubt your communication skills need to be strong.
You will also need to correspond with the other departments as well to ensure
that the books are completed with all the necessary requirements. The most
important skills that you need to possess are a keen eye for detail and time
management skills as deadlines at time can be short and crucial.
Gist of the role: You will need to read and report on
submissions, attend meetings, proof-read, draft and research.
“Marketing is a contest for people's attention.”
-Seth Godin
A role in Marketing involves liaising with a large number of
both external and internal people as you will be responsible in getting the
finished book to the readers. Your key skills have to be in ‘creative
planning’, you will need to advertise your campaigns and proper research needs
to be carried out in order to make an impact. You will also need to create
promotional materials in order to spread the word about the new book. Typical day-to-day
activities might include monitoring and analysing sales reports and then
responding to the results and attending meetings particularly between the
Publicity and Sales departments to ensure that a campaign is effective and a
positive awareness of a book is spreading across the masses. Organisational skills and knowledge of
current trends in marketing will help you be a step above the rest in your
pursuit for an enriching marketing career.
Gist of the role: Planning and devising advertising campaigns,
working on and writing press releases, brochures, flyers, researching, updating
and maintaining contacts and co-ordinating with the other departments in
relation to quotes and reviews.
“Without publicity a terrible thing happens – nothing.”-P
T Barnum
In Marketing you are responsible for getting the finished
book to the readers but in Publicity you need to get the word out about the new
release. So let’s see what the Publicity department is involved with.
As a Publicist you need to be out-going and organised. Your
main concern will be to find out which platforms will be best utilised in
spreading the word. This can be either through author signings or promotional
tours. You will also be in charged with handling press coverage and arrange for
personal appearances of the authors at bookshops or signings. The most
important part of the job is to co-ordinate with the marketing department to
make sure that everyone is kept up-to-date with the book’s current reception. Your
success rate will triple if you use creative ideas and off-beat platforms to
gain maximum exposure for the book.
Gist of the role: organising book signings and book
launches, inviting journalists and critics for reviews, setting up events,
working on press releases, researching and uploading reviews or quotes.
”Good service is
good business.”-Siebel Ad
If you are looking for a challenging environment then
Warehouse Operations might be just your cup of tea. Workings in warehouse
operations require a logical, methodical and organised approach.
Working in an integrated manner, you will be responsible for the receipt and
storage of stock, accurately picking and packing the orders of the customers
and coordinating deliveries to the customer.
Being Customer oriented and devising effective solutions that enable
valuable services are things that you will need to imbibe in your everyday
activities. Though the environment is high pressured and demanding at times due
to its very tight deadlines, your end results always needs to be of satisfying
the customers and also the publishers. A role within Warehouse Operations
requires a large degree of interaction with other areas of the business and
therefore it is essential to build a strong understanding of the organisation
and be able to communicate effectively with other functions.
Gist of the role:
Maintaining receipt and storage of stock, delivering the books to the
customers, analysing problems and coming up with effective trouble-shooters,
co-ordination and organisational skills are highly required.
The roles don’t stop with just the ones mentioned above, there
are plenty more such roles in the publishing industry:
So what are you waiting for? Oh and one more thing to keep
in mind, you need to be willing to wear many different hats and work on many
projects of varied nature simultaneously. Think you’re up to the challenge.
Then hop on board and experience the ride to a fun-filled, challenging and
lucrative career.